# Route Attio leads by territory

Source: https://neondeerdata.com/docs/videos/lead-routing-territories/

Route Attio leads by state, country, or segment using a shared lookup table. Find the responsible owner and handle territories without a matching rule.

October 21, 20266:22 video

[Route Attio leads by territory](https://www.youtube-nocookie.com/embed/TYjbnjf22as)

[Watch on YouTube](https://www.youtube.com/watch?v=TYjbnjf22as).

## What you'll learn

- Import or copy a shared territory table.
- Choose a lookup key, such as state, country, or account segment.
- Find the responsible owner and update the Deal owner in Attio.
- Handle a territory that has no matching routing rule.

## Written guides

- [Lead-routing example](https://neondeerdata.com/docs/platform/automations/#lead-routing-video)

## More Automations videos

- [Install Advanced Workflow Automations in Attio](https://neondeerdata.com/docs/videos/install-automations/)
- [Schedule an Attio workflow for a Deal or Person](https://neondeerdata.com/docs/videos/scheduled-workflows/)
- [Build reusable Attio workflows with subflows and lookup tables](https://neondeerdata.com/docs/videos/lookup-tables-subflows/)

[Browse all video walkthroughs](https://neondeerdata.com/docs/videos/)