Why Attio, Why Us

We’ve worked with just about every CRM out there – Salesforce, HubSpot, Affinity, Freshsales, Zoho, Pipedrive, Folk, and event arguably ones like Notion and Clickup – and Attio is the one we keep coming back to. It’s our go-to platform for startups and scaleups that want to build smarter, faster, and without fighting their tools.

But at Neon Deer Data Labs, we’re more than just fans – we’re certified Attio Experts. We’ve helped B2B SaaS companies, VCs, two-sided marketplaces, and even wineries move to Attio and make it the central nervous system of their operations. We know the platform inside and out, and we know how to make it work for your business.

Whether you’re building a CRM from scratch, migrating off a legacy system, or just trying to make sense of your team’s chaos – we’ll help you unlock the full power of Attio.

A CRM shaped to match your business

Flexible by Design

Attio isn’t just a CRM – it’s a flexible, unopinionated platform that can model any relationship, process, or workflow. Deals, investors, partners, creators, suppliers – you define what matters, and Attio adapts.

We’ve used Attio to build everything from sales pipelines to hiring trackers to portfolio management tools. No rigid templates, no custom dev work, no duct tape. Just powerful custom objects, intuitive filters, and relationships that actually make sense.

Attio workflow example
Attio Companies Example
Goodbye friction. Hello adoption.

Real-Time, Collaborative, Actually Easy to Use

Most CRMs feel like a tax on your time. Attio feels like a tool your team wants to use. The interface is clean, responsive, and behaves like a modern productivity app – not legacy enterprise software.

And it’s multiplayer from day one. You can see your teammates making changes in real time, leave notes, track activity, and collaborate like you’re all in the same doc. It’s like Notion or Figma, but for your go-to-market engine.

Why this matters:

  • High adoption = more complete, accurate data
  • Real-time updates keep teams aligned
  • Zero admin overhead – Attio auto-syncs with email and calendars
  • Great UX = faster onboarding, lower friction.

One past client put it best after switching from their old CRM: “I don’t feel like I have to give up anymore.”

Custom-built workspaces for real workflows

We Don’t Just Set Up Attio — We Engineer It Around You.

Attio gives you the building blocks, but the outcome depends on who’s doing the building. At Neon Deer Data Labs, we don’t just spin up a workspace and walk away. We design and implement CRM systems that mirror your real-world workflows, reflect your data model, and evolve with your team.

We’ve launched fully tailored Attio setups in days, not weeks, for companies across fundraising, sales, success, and operations. But speed isn’t the whole story. We build with intention, drawing on deep expertise in Attio’s automations, API, and integration stack to create systems that are powerful, usable, and genuinely scalable.

That’s why we’re trusted by venture-backed startups, bootstrapped founders, and process-obsessed ops leaders across industries — from B2B SaaS to marketplaces, and everything in between

Attio api documentation

Ready to Get in Touch?

Ready to level up your data capabilities? Reach out today to see how we can help you build smarter, more scalable data tooling for your business.