"We brought Neon Deer Data Labs to (re)build our CRM on Attio. Their technical depth is obvious. In a short time they untangled our legacy data, spun up custom objects, and created automations we didn't even know Attio could handle."
Engineering-led · 8-person team · 15+ years deep in data infrastructure
Your technical Attio partner.
We migrate, integrate, and engineer Attio for VC firms, B2B SaaS, and teams with stacks too complex for templates. 2‑3 Affinity migrations a week. Hundreds of projects shipped.
Why us
Why teams come to us specifically asking for "a more technical partner."
Most Attio consultants stop at configuration: build the workspace, set up pipelines, hand it over. That works for early-stage teams. It breaks for teams who:
- ▸ Have a data model that doesn't fit a template.
- ▸ Need integrations beyond what Zapier handles: Stripe, NetSuite, custom APIs, warehouses.
- ▸ Have an existing data stack that Attio needs to wire into, not replace.
- ▸ Need formula fields, lead scoring engines, or webhook architectures the SDK supports but the GUI doesn't.
That's why we built our migration tooling in TypeScript, not Excel. Why we've shipped 4 apps to Attio's marketplace and dozens more for specific clients. Why our team's background is data engineering, not CRM consulting.
"In our heart of hearts, we're still a data engineering consultancy that ended up running the #1 Attio practice."
"I used to be a software engineer and was skeptical. What can they do that a conversation with Claude can't? I interviewed three Attio partners and chose Neon. They've made the building process faster, supported my thinking, and prevented me going down dead end roads. Exceeded Expectations."
"Jason, Juana & Melissa provided unmatched support for our transition off Salesforce after 12+ years. NDDL took the reins during the migration and provided expert advice on simplifying our systems. I can't imagine what it would've looked like without them."
Built for four segments, not fifteen.
We go deep where Attio fits the work, not wide where it doesn't.
B2B SaaS
Pipeline + lifecycle management without the spreadsheet tax. We model your real motion, not the CRM template.
Venture Capital
Portfolio CRM, deal flow, LP reporting. One source of truth instead of four disconnected tools.
Marketplaces
Two-sided pipelines, segmented automations, supply + demand visibility from one workspace.
Agencies
Client lifecycle, retainer renewals, account ownership clean. No more billing surprises.
We don't just set up Attio. We engineer it around how your team actually sells.
Off-the-shelf CRM templates miss what makes your business yours: your sales motion, your data model, your reporting. We build Attio that fits. Then hand it back to you with documentation, not dependence.
- Migrate From HubSpot, Salesforce, Pipedrive, Affinity, Copper. Scripted in TypeScript, not manual CSV editing.
- Engineer Primary practiceCustom integrations, SDK formula fields, lead scoring engines, webhook architectures, warehouse connections. Things configurator-only shops can't do.
- Operate Ongoing dedup, hygiene, and scope expansion as your needs evolve. Or a clean handoff so your team owns it. Dependency is not a deliverable.
- Audit Already on Attio? We assess your data structure, automations, and integrations, then hand you a prioritized list of gaps and opportunities.
Also: Data Engineering
When the CRM isn't enough. We build the pipelines behind it.
Your CRM is one piece of the puzzle. We design and run the data pipelines that feed it: extracting raw data from your tools, transforming it with dbt, loading it where your team actually needs it. No vendor lock-in. No duct tape. Clean, tested, version-controlled flows you actually own.
dbtdltHubPrefectAttio SDKTypeScriptBigQueryMetabasewebhooks
Explore data engineering services → // example pipeline
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Attio · BI · Slack alerts
From first call to handoff.
How an engagement actually unfolds. Discovery is free. So is the workshop.
- Free · 30 min
Discovery
Scope your workflow, stack, and outcome metric. We'll tell you if we're the right fit.
- Free · 60 min · optional
Workshop
Custom roadmap for your specific Attio needs. Skipped for simple scopes.
- Within 2-3 days
Proposal
Detailed quote. Fixed-scope, hours, or working sessions. Your call.
- Week 1-2
Build & migrate
Quick wins in week 1. Full build, migration, and integrations in your sandbox by week 2.
- Week 3-4
Cutover & handoff
Production cutover, team training, documentation. You own it from day one.
Ready for an Attio you actually love?
Book a 30-minute discovery call. We'll tell you whether Attio is right, and if it isn't, we'll say so.