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Duplicate Detection for Attio is now in beta

Duplicate Detection

Find duplicate People and Companies in Attio, review them with AI scoring, and merge approved groups in bulk.

Availability: Beta testing.

Clean up duplicates in bulk

Review potential duplicates in separate People and Companies queues. Choose the records to keep and approve multiple groups for merging together. Mark records that should stay separate as not duplicates.

Assess matches with AI

Use AI scoring to help decide which matches are ready to merge and which need a closer look. Compare supporting details and conflicting information before making your choice. You approve the merges.

Use custom matching rules

Create custom matching rules using fields from your CRM to fit the way your team identifies People and Companies.

For example, match Companies with similar names only when their headquarters country also matches.